About Us
Discover Our Journey, Values, and Purpose
Our Story
Our journey began in 1989 when our founders, fresh out of university and with no experience, started trading used cars in the Vaal Triangle. They were forced to learn the ropes of the business by default. In 1991, the company expanded its operations to Johannesburg and the surrounding areas. The lack of initial experience and cashflow compelled the team to work extremely hard, undertaking almost every task themselves. However, this critical learning phase allowed the company to better understand the trade of selling, re-selling, and servicing cars while running a successful business.
Our DealershipsNew cars for sale
Discover the future of driving with the Morgan Group's exceptional lineup, featuring GWM's innovation, Haval's luxury, Isuzu's reliability, Mitsubishi's performance, Nissan's efficiency, Renault's style, and UD Trucks' unstoppable power.
Our Philosophy and Values
We emphasize that relationships in business are built on service levels, and they are a priority in our service values. Our company believes that people buy cars from people they know, and trust is essential in the car buying process. This is especially true in the countryside, where a sense of community is stronger. We take pride in the fact that each branch of our company is run as if it belongs to the Dealer Principal, with additional ownership by the staff at each branch. This dedication to service and community has helped our dealerships in rural areas bounce back from the effects of the lockdown.
Managing dealerships in five provinces is challenging, but our team visits each branch twice a month and relies on a strong management team to handle day-to-day operations. As for the current record low interest rates, our company advises customers to be cautious when making decisions and to budget for higher rates in the future.
Why We Exist
Our mission is to help South Africans buy their dream car by providing a wide range of vehicles and competitive financing solutions. We understand the importance of offering exceptional customer service and focusing on each customer's unique needs and preferences, ensuring a personalized car-buying experience tailored to their budget and aspirations.
By fostering long-lasting relationships and empowering our customers to make informed decisions, we strive to make a meaningful difference in their lives and the communities we serve. Our passion for the automotive industry and commitment to customer satisfaction drive us to deliver an exceptional car-buying journey, helping South Africans realize their dreams of owning the perfect car.